Latest In: Consumer Trends

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Branded podcasts are becoming an increasingly popular marketing vehicle for retailers.

The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows

Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates…

Features October 11
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How Grocers Can Optimize Tech for Hybrid and Price-Sensitive Shoppers

Grocers today are navigating numerous operational issues in the midst of the disruptions that have been challenging the…

Executive Viewpoints October 10
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#RSP22: Everything You Need to Know About Holiday 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather…

News October 6
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Goodwill has entered the online resale space with a new marketplace.

‘OG’ Reseller Goodwill Wants a Piece of the Online Action

Before “resale,” there was “thrifting.” And before Poshmark, ThredUP, Facebook Marketplace and even eBay were a twinkle in…

Features October 4
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Music Curation — What Retail Brands Need to Know

I’ll admit it: a good chunk of my early music discovery came from Shazam. I vividly remember being…

Executive Viewpoints October 3
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New Snap study shows that AR is being used more often for more utilitarian purposes.

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…

Features September 28
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Pricing Amid Inflation: McKinsey Partner Offers Data-Led Best Practices

Retail brands and consumers alike are feeling the pressure of inflation. But as we head into a new,…

Features September 27
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3 Examples of Email Personalization That Drive Passionate Customer Loyalty

Building and sustaining deep customer loyalty is a big task that very often comes down to the little…

Executive Viewpoints September 23
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The homepage of the Bubble ecommerce site shows a montage of Gen Z consumers, Bubble products and on the right, the tagline 'face the school day'

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…

Features September 19
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