What Will The Future Of Digital Engagement Hold?
As a part of the retail industry, you most likely recognize that digital channels are becoming more important…
Executive Viewpoints November 19
Latest In: retail marketing
Topshop Makes Pinterest The Source Of Holiday Spirit
Apparel and accessories retailer Topshop is celebrating the holiday season in style with a new campaign, in collaboration…
News November 12When It Comes To Mobile Marketing, Location Is EVERYTHING
You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like…
Executive Viewpoints November 5Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals
Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier…
Features October 31New Research Confirms Social Drives Sales
There is a longstanding debate in the retail space about the ability of social media to drive sales.…
News September 19Successful Email Campaigns Focus On Personalization
By Alicia Fiorletta, Associate Editor More consumers are turning to their mobile devices and social media to connect…
Executive Viewpoints August 28Marketers Test One-Time Campaigns With Custora 4.0
Determining which marketing campaigns will resonate best with targeted consumers requires extensive testing and evaluation. This process can…
News May 14Personalization Is Not A Key Motivator For Shoppers, Oracle Survey Reveals
While consumers may say they want a more personalized shopping interaction, they rank personalization behind service and experience,…
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