‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections
Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style…
News May 3
Latest In: retail marketing
SHEIN to Donate $300,000 to Three Charities Chosen by its Community
Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2,…
News April 22
Lowe’s Promo Offers ‘Night of Lowemance’ for Valentine’s Day
Champagne. Chocolate. Flowers. Sheet rock? In an attempt to prove that romance can flourish no matter the surroundings,…
News February 4
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Former Target, Macy’s Execs Join Bed Bath & Beyond Marketing Team
Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and…
News January 14
Why Retail Marketers Turn To Behavioral Economics
With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers…
Executive Viewpoints July 2
Walgreens CIO Quits To Form Marketing Startup
Walgreens Chief Digital Officer and CIO Abhi Dhar is leaving the company in March to form an online…
News February 14
Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs
With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain…
Executive Viewpoints July 12
The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5
Coming To Terms With Millennials: Advice From The Experts
Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no…
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