A Lesson In Marketing To Baby Boomers: Don’t Be Afraid To Engage Through Social Media
By Andrew Surwilo and Thomas Shipley, Co-Founders, Atlantic Coast Media Group (ACMG) Baby boomers have experienced some of…
Executive Viewpoints July 18
Latest In: retail marketing
The “So What?” Of Data
By Dheeraj Pandey, IQR Consulting While shopping on a major retailer’s web site recently, I abandoned the shopping…
Executive Viewpoints May 5Are You Optimizing Your Millennial Marketing Tactics?
By Alicia Fiorletta, Senior Editor Did you know that on average, Millennials touch their smartphones 45 times per…
Executive Viewpoints May 1Has Personalization Impacted Your Buying Behaviors?
Personalization has become a must-have tool in retailers’ marketing arsenals. Whether it’s product recommendations, tailored emails or customized…
Executive Viewpoints April 23
Design Within Reach Drives Nearly 1 Million Social Impressions With Curalate
Social networks have become thriving communities for like-minded individuals to share their thoughts and opinions. Using social syndication…
Features April 21Breaking Down The Millennial Shopper
By Alicia Fiorletta, Senior Editor As a Millennial, I always get amusement out of the variety of research…
Executive Viewpoints February 5How Do Your Video Results Measure Up?
Russ Somers, VP Marketing, Invodo Inc. Video has become a go-to tool for retailers and brands. The…
Executive Viewpoints December 23The Year Of The Instagram Strategy
Over the past year, we’ve covered Instagram quite a bit. From case studies, to best practice articles, to…
Executive Viewpoints November 26Macy’s Deploys ShopBeacon In New York City, San Francisco
Shopkick, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter…
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