Poshmark Study: 58% Of Shoppers Comfortable Purchasing Directly Through Social Media
The lines between retail and social media continue to blur: 58% of shoppers are comfortable purchasing items through…
News February 28
Latest In: influencers
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
Optimizing Blog Content: From Easy Returns For Fashionistas To Impulse Buys For Parents
Blog readers are as varied as any cohort, but highly engaged readers of certain blog types tend to…
News October 4H&M Boosts Micro-Influencer Marketing With Employee Ambassadors
H&M has launched an employee ambassador program, H&M Insiders, to build on its external influencer program. Each H&M…
News August 23
Influencer Marketing Delivers $3B Of Earned Media Value For $172 Million Investment
Influencer marketing has proven to be tailor-made for the highly visual, trend-oriented fashion and beauty industries. In fact,…
News July 15Instagram Introduces ‘Shop Looks From Creators’ Feature
Instagram will provide its users with the ability to purchase eligible items from influencers and other creators without…
News May 1
How To Make Retail Influencers More Accountable
Anyone who has watched one or both of the recent dueling Fyre Festival documentaries was undoubtedly struck by…
Executive Viewpoints April 30
What To Expect From #RIC19 Panels: AI, Women’s Leadership, Pop-Ups
Every year, thought-provoking panel discussions are a staple of the Retail Innovation Conference agenda, because they allow a…
Features March 12
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own…
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