Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine
After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales…
Features December 22
Latest In: influencers
How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations
Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun…
Features November 5
Pinterest Debuts Shoppable Livestreaming with Top Creators
Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable…
News November 1
145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run…
Features August 23
How Andie Reaps Rewards by Investing Time in its Celebrity Partnerships
Celebrity partnerships can be a powerful tool for any retailer. The built-in audience and media-grabbing appeal of the…
Features August 2
The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Years ago when I and my team were first putting the GRIN platform together, a lot of brands…
Executive Viewpoints July 7
Walmart and So Yummy Cook Up New Shoppable Content Campaign
Walmart has teamed up with First Media’s food-focused brand So Yummy for an innovative new shoppable content campaign,…
News May 17
How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’
The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to…
Features December 8
What Marketers Need To Know About Brand Safety And Affiliate Marketing
Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it…
Executive Viewpoints May 22Top Stories
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