Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features
In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1…
Features April 19
Latest In: influencers
Will Influencer Marketing Be Crippled By Disclosure Rules?
The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands…
Executive Viewpoints April 26
Building A Brand From The Community Up
We talk a lot about Influencers and Community in retail today, but we’re typically talking about a retail…
Editor's Perspective February 6Building A Brand From The Community Up
By Debbie Hauss, Editor-in-Chief We talk a lot about Influencers and Community in retail today, but we’re typically…
Executive Viewpoints January 31NRF Foundation Honors 25 Leaders Shaping Retail’s Future
The NRF Foundation has announced The List of People Shaping Retail’s Future, featuring 25 individuals from companies such…
News January 5Why Retailers Should Beware The Influencer’s Wrath
By Adam Blair, Executive Editor I don’t want to brag, but I have a friend who is an…
Executive Viewpoints December 27
Goldman Sachs Leads Latest Hubba Funding Round
Hubba, an online destination for brands to showcase their wares to retailers, has secured a significant minority investment…
News December 6
Four Low-Cost, Last-Minute Holiday Strategies
With Black Friday less than a week away, retailers have surely had their plans in place for weeks,…
Features November 21
Why Do Your Job When Influencers Can Do Your Job For You?
Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be…
Executive Viewpoints November 17Top Stories
Latest Podcasts
Latest Resources
