With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…
News November 29
Latest In: influencers
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
TikTok Doubles Down on Community, Creators with New Platform Updates
As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines…
Features October 14
How Retail Workers Can Be Leveraged as Effective Brand Influencers
After two years of online browsing, consumers are eager to get out of the house and into the…
Executive Viewpoints June 27
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected…
Features May 12
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever
The past two years have been chaotic for the average person, which has impacted just what they’re looking…
Features March 2Top Stories
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