Forrester

Retailers Invest In Social Networks Despite Limited ROI

Retailers are banking more on the qualitative advantages of a social media presence, versus a quantitative ROI, according to “The State Of…

Forrester Report Finds Retail Leads Loyalty Pack, But Channel Connections Still Missing

Retail was the clear winner in last week’s Forrester customer experience report, but its author sees a lot of room for improvement….

RetailWire: Kraft’s iPhone App Draws Eyeballs, Shopper Insights

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs…

Forrester: Shopper’s Show Cross-Channel Eagerness, But Satisfaction Levels Slump

Consumers continue to migrate toward cross-channel purchase behavior, but most are not too happy about the experience. That’s the conclusion of a…

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