Wilson® Sporting Goods Taps Drupal And Magento To Win With Experiential Commerce

As many as 76% of brands that launched a direct-to-consumer commerce channel have either met or exceeded revenue targets, according to a study from Digital River.

Download this case study to learn how Wilson Sporting Goods integrated content and commerce to provide customers with an engaging shopping journey that resulted in:

  • 44% improved revenue on mobile and 10% on site;
  • 39% lift in e-Commerce conversions on mobile and 14% on site;
  • 3% increase in average session duration ; and
  • 9% decrease in bounce rates%.

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