A growing number of consumers are willing to trade their personal information for a more personalized shopping experience, according to a recent IBM study. As many as 75% of consumers are willing to share information about their media usage, while 61% are willing to identify themselves by name and address. This infographic highlights the different types of information shoppers are willing to share in exchange for a better shopping experience.
A growing number of consumers are willing to trade their personal information for a more personalized shopping experience, according to a recent IBM study. As many as 75% of consumers are willing to share information about their media usage, while 61% are willing to identify themselves by name and address. This infographic highlights the different types of information shoppers are willing to share in exchange for a better shopping experience.