‘Welcome’ and ‘Abandon’ Emails Reap Strong Results During BF/CM

On two of the busiest online shopping days of 2020, Black Friday and Cyber Monday, four email types — Welcome, Cart Abandon, Product Abandon and Browse Abandon — accounted for 95% and 91% of all automated orders, respectively. The Welcome emails were the strongest converters on both days, indicating many consumers were trialing new retailers as they did their holiday shopping.

Online retailers also were able to generate strong conversion rates on Giving Tuesday, the day after Cyber Monday: while one out of every eight clicks resulted in a sale on BF/CM, one out of six clicks converted on Giving Tuesday.

Learn more about 2020 ecommerce results during this critical period in this infographic from Omnisend.

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