Using An Omnichannel Retail Customer Data Platform To Create A Better Future

In the midst of e-Commerce growth, PARCO was faced with competing on convenience while marketing and maintaining its brick-and-mortar shopping outlets.

The company’s goal was to employ a data-driven marketing strategy with one scalable system, garnering actionable insights to improve in- store customer service and increase customer lifetime value (CLV).

Check out this case study to learn more about the strategy that:

  • Delivered a 35% increase in store visits through deep digital insights from their loyalty app, POCKET PARCO;
  • Increased in-store traffic with IoT-driven promotions based on location and weather that drove a 25% purchase rate; and
  • Improved the repeat visit rate by 8% with insights based on unified survey, LTV and purchase data.

Download the white paper now!

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: