The one bright spot in retail spending has been the stored value gift card market. According to recent data from TowerGroup, the gift card market grew almost 17% from $83 billion in 2006 to $97 billion through the end of 2007. However, until recently, complexity and cost factors have inhibited most small to midsized retailers (SMB) from capitalizing on the explosive growth of gift cards. This white paper provides strategies and solutions for SMB retailers to tap into this new revenue streams and increase customer loyalty.
