Learn What Different Generations Want From Retailers

Learn What Different Generations Want From Retailers

Retail executives often talk about the need to improve the online and in-store customer experiences, drive in-store traffic and to engage with customer in meaningful ways. But this is easier said than done – especially across generational cohorts.

This report is filled with interesting insights into consumer motivations spanning the Gen Z, Millennial, Gen X and Baby Boomer cohorts. Find out what's driving consumers to engage and shop, and what creates a desirable customer experience to keep them loyal.

Check out this report to learn:

  • How retailers are keeping pace with generational shoppers;
  • The importance of building a brand relationship; and
  • Keys to winning with shoppers in both digital and physical experiences.

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