Retail executives often talk about the need to improve the online and in-store customer experiences, drive in-store traffic and to engage with customer in meaningful ways. But this is easier said than done – especially across generational cohorts.
This report is filled with interesting insights into consumer motivations spanning the Gen Z, Millennial, Gen X and Baby Boomer cohorts. Find out what's driving consumers to engage and shop, and what creates a desirable customer experience to keep them loyal.
Check out this report to learn:
- How retailers are keeping pace with generational shoppers;
- The importance of building a brand relationship; and
- Keys to winning with shoppers in both digital and physical experiences.