Infographics - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Tue, 15 Oct 2019 02:59:05 -0400 RTP en-gb Only 20% Of Businesses Use Marketing Across The Entire Customer Lifecycle https://www.retailtouchpoints.com/resources/type/infographics/only-20-of-businesses-use-marketing-across-the-entire-customer-lifecycle https://www.retailtouchpoints.com/resources/type/infographics/only-20-of-businesses-use-marketing-across-the-entire-customer-lifecycle Only 20% Of Businesses Use Marketing Across The Entire Customer Lifecycle

Organizations spend twice as much on marketing to new customers than on existing ones — even though repeat customers spend 67% more than new ones. The bias toward acquisition versus retention is deep-seated: only 20% of businesses use marketing across the entire customer lifecycle.

In addition to the three acquisition stages of the customer lifecycle (awareness, exploration and engagement), retailers also must prioritize six remaining stages in order to reactivate consumers for long-term relationships.

Learn more about how marketers can convert one-time shoppers into recurring ones in this infographic from Manthan.

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Source: Manthan.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 14 Oct 2019 09:45:09 -0400
Payments Info Accounts For 64% Of Data Compromised In Retail Breaches https://www.retailtouchpoints.com/resources/type/infographics/payments-info-accounts-for-64-of-data-compromised-in-retail-breaches https://www.retailtouchpoints.com/resources/type/infographics/payments-info-accounts-for-64-of-data-compromised-in-retail-breaches Payments Info Accounts For 64% Of Data Compromised In Retail Breaches

Cybercriminals who attack retail enterprises know how to follow the money: nearly two-thirds (64%) of the data compromised in retail breaches during 2018 was payments-related. The rest of the compromised data was split between credentials (20%) and personal information (16%).

Retail remains a prime target for hackers, trailing only the hospitality and technology sectors in total number of lost or stolen data records.

Learn more cybercrime statistics in this infographic from Transaction Network Services.

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Source: Transaction Network Services.

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feed@retailtouchpoints.com (Mike Diana) Infographics Mon, 07 Oct 2019 15:16:20 -0400
76% Of Millennials Are More Likely To Splurge On Their Pets Than Themselves https://www.retailtouchpoints.com/resources/type/infographics/76-of-millennials-are-more-likely-to-splurge-on-their-pets-than-themselves https://www.retailtouchpoints.com/resources/type/infographics/76-of-millennials-are-more-likely-to-splurge-on-their-pets-than-themselves 76% Of Millennials Are More Likely To Splurge On Their Pets Than Themselves

Pet owners are a major economic force in the U.S.: shoppers spent $72 billion on their pets in 2018, averaging out to $1,300 per owner. Millennials are the biggest spenders of all, with these pet parents spending an average of $1,704 on their "fur babies."

Even frugal shoppers are willing to open their wallets for their furry friends: 76% of Millennials and 50% of Baby Boomers are more likely to spend extravagantly on their pets than on themselves. Many retailers recognize the value of pets, and companies ranging from Home Depot to Sephora are welcoming them into their stores, while Louis Vuitton, Ralph Lauren and Coach are all producing high-fashion designs for dogs.

Learn more about how retailers can attract customers by appealing to their pets in this infographic from Hinsdale Humane Society and Nowsourcing.

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Source: Hinsdale Humane Society.

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feed@retailtouchpoints.com (Mike Diana) Infographics Tue, 01 Oct 2019 09:47:03 -0400
Ease Employee Retention Woes With Continuous, Relevant Onboarding https://www.retailtouchpoints.com/resources/type/infographics/ease-employee-retention-woes-with-continuous-relevant-onboarding https://www.retailtouchpoints.com/resources/type/infographics/ease-employee-retention-woes-with-continuous-relevant-onboarding Ease Employee Retention Woes With Continuous, Relevant Onboarding

It's no secret that turnover in retail is a big concern, rising to as high as 81% of employees in 2018. And turnover comes at a steep price: replacing a part-time frontline retail employee costs 16% of their annual salary, or as much as $3,300 forsomeone earning $10 per hour.

But there are ways to stop the bleeding, starting with implementing an employee onboarding process that delivers only the most relevant information to get started on the job, and continues to feed new hires with personalized bites of learning throughout the process. The results are impressive: with good onboarding, 69% of employees are more likely to stay longer than three years.

Learn more in this infographic from Axonify.

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Source: Axonify.

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feed@retailtouchpoints.com (Mike Diana) Infographics Mon, 23 Sep 2019 09:52:40 -0400
Consumers Spend 30% More When Using A Branded Mobile App https://www.retailtouchpoints.com/resources/type/infographics/consumers-spend-30-more-when-using-a-branded-mobile-app https://www.retailtouchpoints.com/resources/type/infographics/consumers-spend-30-more-when-using-a-branded-mobile-app Consumers Spend 30% More When Using A Branded Mobile App

Retailers face a number of challenges getting shoppers to download and use their mobile apps, but when they do succeed, the rewards are high: shoppers spend, on average, 30% more when using branded apps. Omnichannel efforts also pay off handsomely: consumers spend 17% more when their shopping experience is matched on multiple devices.

Learn more about the continuously evolving e-Commerce shopper journey in this infographic from ChannelAdvisor.

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Source: ChannelAdvisor.

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feed@retailtouchpoints.com (Mike Diana) Infographics Mon, 16 Sep 2019 10:34:42 -0400
60% Of Marketers Still Engage Customers Through Just One Channel https://www.retailtouchpoints.com/resources/type/infographics/60-of-marketers-still-engage-customers-through-just-one-channel https://www.retailtouchpoints.com/resources/type/infographics/60-of-marketers-still-engage-customers-through-just-one-channel 60% Of Marketers Still Engage Customers Through Just One Channel

Today’s shoppers demand omnichannel retail experiences, yet 60% of marketers still rely only on single-channel customer engagement. Marketers realize they need to do a better job: 95% agree customer expectations are increasing, but a lack of knowledge and training keeps them from reaching their customer engagement goals.

Additionally, only 37% of marketers believe they effectively create an omnichannel customer experience. Part of the problem is the use of multiple systems: 82% use more than one platform to manage email marketing, customer engagement and commerce/storefront.

Learn more about where marketers are struggling to meet customer expectations in this infographic from Maropost.

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Source: Maropost.

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feed@retailtouchpoints.com (Mike Diana) Infographics Mon, 09 Sep 2019 12:17:25 -0400
Google Rakes In 32.4% Of U.S. Mobile Ad Spend, Yet 80% Of Shoppers Ignore Google Ads https://www.retailtouchpoints.com/resources/type/infographics/google-rakes-in-32-4-of-u-s-mobile-ad-spend-yet-80-of-shoppers-ignore-google-ads https://www.retailtouchpoints.com/resources/type/infographics/google-rakes-in-32-4-of-u-s-mobile-ad-spend-yet-80-of-shoppers-ignore-google-ads Google Rakes In 32.4% Of U.S. Mobile Ad Spend, Yet 80% Of Shoppers Ignore Google Ads

Organizations seeking to get out in front of shoppers through mobile still prefer Google above all else to do so — the search giant accounts for 32.4% of mobile advertising expenditures, well ahead of the 24.6% spent on Facebook mobile ads. But retailers need to make their spending count: up to 80% of shoppers actually ignore paid Google ads.

Google’s dominance of mobile isn’t exclusive to ads, as the company’s Android operating system powers more than 2 billion monthly active devices. As many as 69% of U.S. Google users utilize the company’s services and products on a daily basis, further illustrating the need for retailers to build out a Google strategy.

Learn 70 facts about Google and its impact on businesses in this infographic from TechJury.

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Source: TechJury.

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feed@retailtouchpoints.com (Mike Diana) Infographics Tue, 03 Sep 2019 10:35:27 -0400
Coupon Use Skews High Among Online Grocery Shoppers https://www.retailtouchpoints.com/resources/type/infographics/coupon-use-skews-high-among-online-grocery-shoppers https://www.retailtouchpoints.com/resources/type/infographics/coupon-use-skews-high-among-online-grocery-shoppers Coupon Use Skews High Among Online Grocery Shoppers

Nearly two thirds (65%) of online grocery shoppers always or very often use coupons, compared to 45% of all consumers. These e-Grocery shoppers also are over-represented among those loading coupons onto their loyalty/frequent shopper cards, at 60% vs. 40% of all consumers.

Who is the online grocery shopper?

  • 77% are aged 18 to 44;
  • The majority are male;
  • 22% are Hispanic;
  • They are likely to have children in the household; and
  • They have an average household income of $80,900.

Learn more about coupons' still-relevant grocery shopping roles in this infographic from Valassis.

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Source: Valassis.

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feed@retailtouchpoints.com (Mike Diana) Infographics Tue, 27 Aug 2019 09:01:27 -0400
9 Underrated But Effective Link-Building Tactics https://www.retailtouchpoints.com/resources/type/infographics/9-underrated-but-effective-link-building-tactics https://www.retailtouchpoints.com/resources/type/infographics/9-underrated-but-effective-link-building-tactics 9 Underrated But Effective Link-Building Tactics

Increasing web site traffic is an e-Commerce business basic, and one of the most effective ways to attract visitors is by building and nourishing online links. Retailers and brands can:

  • Conduct, publish and promote industry-specific interviews of influential people;
  • Reach out to partners, clients, professional organizations and affiliates to get backlinks;
  • Link out to influencers who are relevant to your customer base; they will check your content, share it on social media and/or link to it; and
  • Sign up on the HARO (Help A Reporter Out) web site, subscribe to relevant topics and provide answers and insights to journalists, then check to see if your insights were used in media coverage.

Get step-by-step directions for all nine link-building tactics in this infographic from Spiralytics.

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Source: Spiralytics.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Tue, 20 Aug 2019 10:39:31 -0400
Counterfeits Cost Global Economy $323 Billion In 2018 https://www.retailtouchpoints.com/resources/type/infographics/counterfeits-cost-global-economy-323-billion-in-2018 https://www.retailtouchpoints.com/resources/type/infographics/counterfeits-cost-global-economy-323-billion-in-2018 Counterfeits Cost Global Economy $323 Billion In 2018

More than one in four consumers have unknowingly purchased non-genuine goods online, in many cases through seemingly legitimate channels: online marketplaces (39%), search engines (34%), mobile apps (22%) and advertisements (20%). All told, counterfeiting sucked $323 billion in value from the world economy in 2018, and in some cases, counterfeit products have caused consumer injuries or deaths.

The most commonly counterfeited product categories are:

  • Makeup (32%)
  • Skincare (25%);
  • Supplements (22%); and
  • Medication (16%).

Victims of fake or unsafe products can report the problem to the National Intellectual Property Rights Coordination Center at IPRCenter.gov. Learn more about what both brands and consumers can do to protect themselves from fake products in this infographic from Best Choice Reviews.

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Source: NowSourcing.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 12 Aug 2019 10:12:58 -0400