Infographics - Retail TouchPoints - Retail TouchPoints Fri, 23 Aug 2019 12:00:12 -0400 RTP en-gb 9 Underrated But Effective Link-Building Tactics 9 Underrated But Effective Link-Building Tactics

Increasing web site traffic is an e-Commerce business basic, and one of the most effective ways to attract visitors is by building and nourishing online links. Retailers and brands can:

  • Conduct, publish and promote industry-specific interviews of influential people;
  • Reach out to partners, clients, professional organizations and affiliates to get backlinks;
  • Link out to influencers who are relevant to your customer base; they will check your content, share it on social media and/or link to it; and
  • Sign up on the HARO (Help A Reporter Out) web site, subscribe to relevant topics and provide answers and insights to journalists, then check to see if your insights were used in media coverage.

Get step-by-step directions for all nine link-building tactics in this infographic from Spiralytics.

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Source: Spiralytics.

]]> (Roman Aguila) Infographics Tue, 20 Aug 2019 10:39:31 -0400
Counterfeits Cost Global Economy $323 Billion In 2018 Counterfeits Cost Global Economy $323 Billion In 2018

More than one in four consumers have unknowingly purchased non-genuine goods online, in many cases through seemingly legitimate channels: online marketplaces (39%), search engines (34%), mobile apps (22%) and advertisements (20%). All told, counterfeiting sucked $323 billion in value from the world economy in 2018, and in some cases, counterfeit products have caused consumer injuries or deaths.

The most commonly counterfeited product categories are:

  • Makeup (32%)
  • Skincare (25%);
  • Supplements (22%); and
  • Medication (16%).

Victims of fake or unsafe products can report the problem to the National Intellectual Property Rights Coordination Center at Learn more about what both brands and consumers can do to protect themselves from fake products in this infographic from Best Choice Reviews.

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Source: NowSourcing.

]]> (Roman Aguila) Infographics Mon, 12 Aug 2019 10:12:58 -0400
31% Of Consumers Stressed About Back-To-School Shopping 31% Of Consumers Stressed About Back-To-School Shopping

Nearly one third of back-to-school (BTS) shoppers rate their typical experience as "extremely" or "very" stressful. What's bothering these consumers? A perennial retail challenge, out-of-stocks, bugs one third of BTS shoppers, and 18% dislike unorganized store presentations with inventory in disarray.

Retailers have plenty of motivation to keep their stores neat, orderly and well-stocked during the BTS season: 62% of consumers plan to visit two or three stores to get everything their kids need. The top categories for in-store shopping are:

  • School supplies (86%);
  • Clothing/apparel (82%);
  • Shoes (81%); and
  • Classroom supplies (76%).

For more BTS data, check out this infographic from Sensormatic.

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Source: Sensormatic.

]]> (Roman Aguila) Infographics Tue, 06 Aug 2019 10:32:26 -0400
Back-To-College Spending Accounts For 68% Of BTS Sales Back-To-College Spending Accounts For 68% Of BTS Sales

College-bound students are actually the big spenders of the back-to-school (BTS) season: the higher education segment accounts for $54.5 billion of the season's $80.7 billion in sales, approximately 68% of the total. Per-household spending on college goods is $976, with the largest purchases including:

  • Electronics ($235);
  • Clothing and accessories ($149);
  • Dorm/apartment furnishings ($120);
  • Food items ($99); and
  • Shoes ($83).

However, grade school BTS spending shouldn't be underestimated — it still reaches $696.70 per household. The top items for kids heading back to the classroom are clothing and accessories ($240), electronics ($203), shoes ($136) and school supplies ($117). Learn more about the dual nature of the back-to-school season in this infographic from The Shelf.

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Source: The Shelf.

]]> (Mike Diana) Infographics Mon, 29 Jul 2019 10:55:36 -0400
Summertime…And The People Are Hungry Summertime…And The People Are Hungry

Food takes the biggest bite out of North American consumers’ wallets during the summer months: 42.4% of U.S. shoppers’ spending is on food. Canadians spend just slightly less, at 41.3%.

Summer also is a time when a significant portion of consumers dine out. From June to August 2019, 19.9% of U.S. shoppers estimate they will spend more than $300 per month at restaurants, and 28.2% will spend $100 to $300. Canadians are more frugal with their out-of-home dining: while 28% will spend $100 to $300 per month eating out, $300 is the top limit for Canadian consumers: none plan to spend more than that eating out during the summer months.

Learn more about U.S. and Canadian summer spending habits in this infographic from Lightspeed.

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Source: Lightspeed.

]]> (Mike Diana) Infographics Tue, 23 Jul 2019 10:50:37 -0400
80% Of Shoppers Changed Buying Behavior Because Of Coupons 80% Of Shoppers Changed Buying Behavior Because Of Coupons

Coupons remain a powerful shaper of shopper journeys: because of available coupons, 80% of consumers altered their purchase behavior in one or more ways:

  • 37% bought sooner;
  • 35% bought a different brand;
  • 35% bought more;
  • 24% bought an alternate product within the brand; and
  • 18% switched back to a brand they had bought previously.

But like the rest of retail, couponing has moved toward digital, such as "load-to-card" coupon offers. Redemption for load-to-card coupons is more than 7X higher than for coupons provided in traditional paper freestanding inserts (FSIs) — 15% vs. 2% — despite much lower distribution rates: 32% for load-to-card vs. 90% for FSIs.

Learn more about coupons' move toward personalization and digitization in this infographic from Inmar.

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Source: Inmar.

]]> (Mike Diana) Infographics Mon, 15 Jul 2019 14:32:04 -0400
Learn The 7 Steps Of The Modern-Day Purchase Process Learn The 7 Steps Of The Modern-Day Purchase Process

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an average of 6.8 per transaction — and B2B buyers typically conduct a lot of research, primarily online. In fact, 90% of these buyers search online during their product research process.

Digital's central role means that B2B marketers need to offer web and mobile sites that are just as fast, easy-to-use and customer-friendly as those operated by B2C retailers. Learn more about the steps involved in the B2B purchase process in this infographic from Communigator.

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Source: Communigator.

]]> (Roman Aguila) Infographics Tue, 09 Jul 2019 10:01:51 -0400
Digital CX Best Practices: Reveal Out-Of-Stocks, Shipping Costs Before Checkout Digital CX Best Practices: Reveal Out-Of-Stocks, Shipping Costs Before Checkout

A three-country, 52-retailer study of the digital shopper's user experience during holiday 2018 has generated a valuable "to do" list for the upcoming holiday season. Getting online CX right is a high-stakes proposition: 72% of shoppers will abandon a retailer that produces poor search results, and 87% will abandon their cart if the overall process is too complicated.

The sorest CX pain points for online shoppers included:

  • Items are available during the browsing process but are out-of-stock during checkout;
  • Customers are not informed about shipping fees or arrival time until after completing their purchase; and
  • Store processes and associate instructions differ by location and individual.

Get more information about improving e-Commerce CX in this infographic from Applause.

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Source: Applause.

]]> (Roman Aguila) Infographics Mon, 01 Jul 2019 14:57:33 -0400
50% Of Account Takeover Attempts Occur Online 50% Of Account Takeover Attempts Occur Online

In 2018, 2.2 billion sets of credentials were exposed, feeding the pipeline for "credential stuffing" — the process by which cybercriminals try hundreds of thousands of logins as a way to test stolen credentials. When they're successful, they may try an account takeover — a key reason that half of these incidents occur online.

Learn more about the widespread impact of credential stuffing, and steps retailers can take to protect their customers' data — and their own bottom lines — in this infographic from Experian.

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Source: Experian.

]]> (Roman Aguila) Infographics Tue, 25 Jun 2019 09:48:56 -0400
34% Of Gen Z Consumers Want To Shop At ‘Epic Creator’ Retailers 34% Of Gen Z Consumers Want To Shop At ‘Epic Creator’ Retailers

If there's anything retailers should take away from Gen Z shoppers and their spending habits, it's this: it's not just about the transaction. Retailers and brands alike need to be innovative above all else, according to a study of more than 1,500 U.S. high school and college students. Gen Z'ers want to buy from brands that are "epic creators," with 34% saying they have to be one of the most innovative brands out there.

These young shoppers also are interested in brands that empower their shoppers, make a global impact and carry a sense of social responsibility.

Learn more about the shopping habits of Gen Z shoppers in this infographic from Archrival Almanac.

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Source: Archrival Almanac.

]]> (Roman Aguila) Infographics Tue, 18 Jun 2019 11:24:09 -0400