Executive Briefs - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Wed, 22 May 2019 04:20:52 -0400 RTP en-gb Success Stories: How Wayfair And Pepsi Use Visual Analysis To Drive Business Results https://www.retailtouchpoints.com/resources/type/executive-briefs/success-stories-how-wayfair-and-pepsi-use-visual-analysis-to-drive-business-results https://www.retailtouchpoints.com/resources/type/executive-briefs/success-stories-how-wayfair-and-pepsi-use-visual-analysis-to-drive-business-results Success Stories: How Wayfair And Pepsi Use Visual Analysis To Drive Business Results

Unlock Business Success With Visual Analysis And Self-Service Analytics

By tapping into visual analysis, businesses are better able to understand patterns that can lead to transformative decisions. Forward-thinking retailers are embracing the strategy: 73% of the Top 100 retailers are using visual analysis, including every one of the first 15 in the National Retail Federation (NRF) 2016 list.

These retailers also are taking advantage of self-service analytics, which empowers people to use data to make decisions and take action across the organization: in marketing, merchandising, operations, e-Commerce, talent management and the supply chain.

Access this quick-hitting webinar brief to learn:

  • How visual analysis works;
  • Advantages of the self-service model
  • 5 steps to success with self-service data analytics; and
  • How companies like Wayfair and Pepsi found success with self-service analytics.

Have 5 minutes for this quick read? Fill out the form and we'll send it straight to your inbox!

feed@retailtouchpoints.com (Roman Aguila) Executive Briefs Tue, 05 Dec 2017 15:53:21 -0500
Aligning Merchandising and Marketing Decisions With Shopper Preferences https://www.retailtouchpoints.com/resources/type/executive-briefs/aligning-merchandising-and-marketing-decisions-with-shopper-preferences https://www.retailtouchpoints.com/resources/type/executive-briefs/aligning-merchandising-and-marketing-decisions-with-shopper-preferences Aligning Merchandising and Marketing Decisions With Shopper Preferences

Total Store Optimization Moves Retail Beyond Category Management

Managing assortment, pricing and promotions on a category-by-category basis is no longer sustainable in today's digitally competitive retail environment. Retailers need strategies that deliver a more individualized, shopper-oriented experience.

Download this report to discover how to make decisions the same way customers shop: across the entire store.

feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Fri, 18 Aug 2017 16:00:14 -0400
The Playbook To Activating Customer Engagement https://www.retailtouchpoints.com/resources/type/executive-briefs/the-playbook-to-activating-customer-engagement https://www.retailtouchpoints.com/resources/type/executive-briefs/the-playbook-to-activating-customer-engagement The Playbook To Activating Customer Engagement

7 Plays To Take Your Customer Engagement Strategy To The Next Level

Did you know that 85% of customers won't do business with a company again after one bad customer experience? And who can blame them? They've got access to more options and information than ever before. Download this playbook and learn:

  • Why customer engagement needs to be a central component of your business strategy
  • Why you need to empower your agents with the info they need to quickly resolve issues
  • How to think beyond using automated telephone system
  • How to embrace customer support through all digital channels, including social media, communities, and live chat

Download this playbook and learn how to make fast, frictionless customer support your top priority.

feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Mon, 13 Mar 2017 16:53:34 -0400
Connecting With The Mobile Shopper: Benefits Of In-Store WiFi https://www.retailtouchpoints.com/resources/type/executive-briefs/connecting-with-the-mobile-shopper-benefits-of-in-store-wifi https://www.retailtouchpoints.com/resources/type/executive-briefs/connecting-with-the-mobile-shopper-benefits-of-in-store-wifi Connecting With The Mobile Shopper: Benefits Of In-Store WiFi

Download Deliver The Future Of In-Store Customer Engagement Today and learn how retailers can harness the power of mobile WiFi to realize a number of business benefits, including the ability to:

  • Boost conversions;
  • Uncover a new source of shopper data;
  • Test store layouts and fixtures with more precision;
  • Cater to the preferences of various demographics;
  • Improve store associate effectiveness and motivation; and
  • Increase customer loyalty.

Fill out the form to learn how to deliver the Connected Mobile Experience.

feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Wed, 05 Oct 2016 16:58:18 -0400
Connected Customer Service: The New Imperative for Creating Compelling Shopping Experiences https://www.retailtouchpoints.com/resources/type/executive-briefs/connected-customer-service-the-new-imperative-for-creating-compelling-shopping-experiences https://www.retailtouchpoints.com/resources/type/executive-briefs/connected-customer-service-the-new-imperative-for-creating-compelling-shopping-experiences Connected Customer Service: The New Imperative for Creating Compelling Shopping Experiences

Progressive retailers like B&H Photo are connecting their systems and data to better understand their shoppers.

Download this brief to discover how real-time, integrated omnichannel data can help you improve:

  • Customer service efficiencies;
  • Marketing campaign planning;
  • Loyalty program effectiveness;
  • Product development and/or refinement; and
  • Domestic and global expansion strategies.

Fill out the form to start creating compelling shopping experiences.

feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Wed, 05 Oct 2016 16:04:49 -0400
The New World of Assortment Planning https://www.retailtouchpoints.com/resources/type/executive-briefs/the-new-world-of-assortment-planning https://www.retailtouchpoints.com/resources/type/executive-briefs/the-new-world-of-assortment-planning The New World of Assortment Planning

Driving Growth and Expansion with Intelligent Decision-Making

Only 6% of retailers believe their current assortment planning applications are effective, according to Boston Retail Partners. Download this brief to unlock your keys for driving growth in 2017 and beyond, including:

  • Aligning assortment planning and allocation strategies with growth opportunities
  • Reaching assortment relevancy, speed and agility
  • Preparing for planning success

Download your copy to make smarter assortment planning decisions.

feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Fri, 12 Aug 2016 08:38:28 -0400
Rebecca Minkoff: A New Way To Shop https://www.retailtouchpoints.com/resources/type/executive-briefs/rebecca-minkoff-a-new-way-to-shop https://www.retailtouchpoints.com/resources/type/executive-briefs/rebecca-minkoff-a-new-way-to-shop Rebecca Minkoff: A New Way To Shop

Rebecca Minkoff wanted to find a way to use all its user-generated content that its devotees were putting out onto social media. By using Curalate's Fanreel product, Rebecca Minkoff generated 10,000 images in its first three months and increased its average click-through rate by 20%. Download the case study to learn how to:

  • Embrace consumer creativity
  • Highlight and reward customers' brand loyalty
  • Increase your customers' average time on site

Download the case study today!

feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Thu, 12 May 2016 09:18:21 -0400
Magic Quadrant For Merchandise Assortment Management Applications https://www.retailtouchpoints.com/resources/type/executive-briefs/magic-quadrant-for-merchandise-assortment-management-applications https://www.retailtouchpoints.com/resources/type/executive-briefs/magic-quadrant-for-merchandise-assortment-management-applications

ORaceShadowToday’s empowered, tech-savvy shoppers are loyal to retailers that provide the best experiences and most relevant product assortments.

Assortment management applications can help merchandisers:

  • Leverage the cloud, mobile, social and Big Data;
  • Create more customer-centric assortments; and
  • Boost sales across all channels.

The Gartner Magic Quadrant For Merchandise Assortment Management offers a comprehensive view of the top vendors in the category. Complete the form below to get your copy!  


feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Tue, 15 Dec 2015 17:00:32 -0500
Retail Sustainability In An Omnichannel World https://www.retailtouchpoints.com/resources/type/executive-briefs/retail-sustainability-in-an-omnichannel-world https://www.retailtouchpoints.com/resources/type/executive-briefs/retail-sustainability-in-an-omnichannel-world

Shadow UXC UX010 BRF Sustainability Nov 2015A number of brands, including Microsoft and LUSH, have implemented sustainable business practices.

By making sustainability part of the entire infrastructure, retailers can see a number of benefits, including:

  • Optimized supply chain efficiencies;
  • Increased cost savings and improved waste management; and
  • Enhanced customer satisfaction and loyalty.

Complete the form below to download this brief and learn how your retail organization can embrace sustainability and social responsibility.


feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Mon, 30 Nov 2015 14:09:32 -0500
The Future Of E-Commerce Is Offline https://www.retailtouchpoints.com/resources/type/executive-briefs/the-future-of-e-commerce-is-offline https://www.retailtouchpoints.com/resources/type/executive-briefs/the-future-of-e-commerce-is-offline

GoSpotCheckShadowWhat do Birchbox, Bonobos and Warby Parker have in common? All three of these brands started as online pureplays, and have since expanded into brick-and-mortar.

How did these businesses see success? By embracing cutting-edge technology and merchandising tactics, they were able to effectively mirror the e-Commerce experience in each location.

Are you ready to follow suit and start building highly integrated omnichannel experiences? Download this brief to get started!


feed@retailtouchpoints.com (Devin McDonnell) Executive Briefs Fri, 09 Oct 2015 13:19:58 -0400