As a marketer, you have access to a tremendous amount of customer and prospect data – website visits, email clicks, downloads, store visits, purchases, tweets, mobile app interactions, and much more. These behaviors can be used to deliver more timely and context-rich communications to your customers. But for many marketers this data lives outside their marketing database making it difficult, if not impossible, to leverage it in your marketing communications.
In this Webinar, Dumas will discuss these key topics:
- Learn how consumer trends are changing retail marketing
- Witness how customer behaviors affect campaign outcomes and drive revenue
- Discover how automation can complement the new on-demand customer lifecycle
- See examples of great, informed contact strategies retailers are using today
When?
On-Demand
Who?
Stephen Dumas
Segment Director
Silverpop
Andrew Gaffney
Editor
Retail TouchPoints
Fill out the form below to register for this on-demand webinar.
