Transforming the Customer Experience: Increase Engagement and Drive Revenue for Retail & Ecommerce

As a marketer, you have access to a tremendous amount of customer and prospect data – website visits, email clicks, downloads, store visits, purchases, tweets, mobile app interactions, and much more. These behaviors can be used to deliver more timely and context-rich communications to your customers. But for many marketers this data lives outside their marketing database making it difficult, if not impossible, to leverage it in your marketing communications.

 In this Webinar, Dumas will discuss these key topics:

  • Learn how consumer trends are changing retail marketing
  • Witness how customer behaviors affect campaign outcomes and drive revenue
  • Discover how automation can complement the new on-demand customer lifecycle
  • See examples of great, informed contact strategies retailers are using today





Stephen Dumas
Segment Director

Andrew Gaffney
Retail TouchPoints


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