How To Win Fans & Influence Purchases

The Low-Down on Influencer Marketing

Influencer marketing creates a combination of authenticity and promotion that helps brands reach target consumers. Are you looking to create successful influencer marketing campaigns? Download the guide now to learn:

  • Why micro-influencer marketing is the future.
  • How to get started with your first influencer marketing campaign.
  • How to measure ROI and success of an influencer marketing campaign.

Fill out the form to unlock the power of micro-influencer marketing.


Strategy Guide: Unleashing Earned Content For Retail Brands

When used effectively, user-generated content can help retailers better connect with customers and create compelling brand stories.

Download this e-book to learn how to:

  • Create unique, relevant hashtags;
  • Collect, curate, tag and permission all new content;
  • Develop a constant feedback loop with consumers; and
  • Utilize current brand ambassadors.

Unlock the benefits of your earned content!


Bridging The Gap Between Merchandising And Marketing: Closing The Loop

As consumers increasingly use digital channels and technologies to complete their shopping journeys, retailers are struggling to bridge the gap between marketing and merchandising. As many as 52% of retail "winners" said that getting marketing in line to support merchandising plans is a significant challenge, according to Retail Systems Research in a recent study.


Video Marketing Inches Retailers Closer To Creating Unified Brand Experiences

Shadow RTP RT050 SR VideoMarketing May 2015While content is helping retailers attract and engage online shoppers, video is helping to create a truly immersive brand experience that drives bottom-line results.

Online shoppers who view videos during their browsing and researching processes are 1.6 times more likely to buy than shoppers who do not view videos, according to the 2014 Invodo Video Commerce Benchmarks Report. Additionally, 80% of consumers say that a video showing how a product or service works is important when learning about a company, according to the 2015 Animoto Online and Mobile Video Study.With that in mind, it is clear that the visual medium has an enduring effect on customer decision-making.


2015 Referral Marketing Best Practices

Extole-Ebk-2-2015-SHADOWA marketer's job is to win new customers, and there are a number of tools, such as SEO and SEM, that help accomplish this. Referral marketing is another powerful option that reaches customers in ways other channels cannot. Rather than relying on chance, hoping potential customers will voluntarily search for a brand, referral marketing can reach high-quality potential customers directly through their friends and family.


The Digital First Generation

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Most consumers in the U.S. check their phones within the first 15 minutes of waking up. Three quarters of these consumers even admitted to bringing their phones into the bathroom.

This infographic, courtesy of LivePerson, spotlights the habits of “digital-first” consumers who rely on their mobile phones to communicate, shop, listen to music, watch TV and more.


Rewire Old Marketing For New Revenue

rtp-cal-10-30Word-of-mouth has been around for a long time, but referral marketing isn’t like any traditional word-of-mouth strategy you’ve ever seen. This new acquisition channel delivers highly relevant and timely messages to existing and potential new customers using targeted campaigns, data analysis, and personalized strategies. It gives marketers the control to deliberately initiate, analyze, and optimize programs.

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