Strategy Guide: 3 Steps To Building Better Short-form Video Content

Check out this quick-hitting guide to learn three key steps to delighting shoppers with short-form video content. Plus, learn the best channels for releasing that content, including organic and paid social, email marketing, in-store strategies and more!

Real-world examples spotlight successful short-form video use cases, including how:

  • Aussie increased social engagement by 33%;
  • Kimpton Hotels amplified its display advertisements; and
  • Moen's Instagram Stories ads returned a 49% lower CPM over its standard Instagram ad buys.

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Mobile First: Harnessing The App Lifecycle For Transformative Business Success

Make mobile-first a key part of your digital strategy in order to:

  • Gain insights via the daily digital data trail;
  • Shape decisions on marketing strategy, media investments and operations planning;
  • Drive purchase conversions; and
  • Generate revenue through in-app advertising and mobile marketing automation campaigns.

Download this report to understand why a mobile-first approach is essential to optimizing the mobile opportunity.


5 Benefits Of Cloud-Based Mobile Retail Solutions

Aligning Retail Teams To Enhance Analytics And Streamline Operations Across All Stores

Make cloud-based mobile retail solutions a key part of your operational strategy in order to:

  • Conduct as many as 30% more store audits with digital solutions and generate reports up to eight times faster than paper audits;
  • Gain an average of 240 hours of work per year by empowering employees with mobile applications; and
  • Maximize vendor compliance.

Download this whitepaper now to learn 5 benefits of cloud-based mobile retail solutions.


Reinventing Retail: Cisco Reveals How Stores Can Surge Ahead On The Digital Transformation Journey

Did you know that 49% of retailers are using technologies that only enable existing capabilities? To create a successful digital transformation strategy, retailers must invest in technologies that can define and differentiate them from the pack.

Download this white paper to learn how cutting-edge retailers define and differentiate with investments in technologies that:

  • Integrate mobile data and WiFi with past purchase history to target in-store shoppers;
  • Use RFID tags to activate smart fitting rooms and mirrors; and
  • Offer improved access to corporate messaging and information.

Get your copy now and create a clearer digital transformation plan.


Beyond Authenticity: Winning consumer trust through co-creation, transparency and typography

Did you know that 56% of consumers are more-likely to buy a product they saw in a user-generated image? Today's cynical consumers want to be part of your brand's story, rather than merely being sold to.

Read the E-book Beyond Authenticity: Winning consumer trust through co-creation, transparency and typography, and understand the importance of:

  • Building trust with consumer involvement;
  • Boosting brand authenticity with transparent business practices; and
  • Choosing design and typefaces that reflect the brand DNA

Download this E-book to drive consumer trust for your brand.


5 Visual Marketing Predictions For Brands

Visual marketing has taken on an extraordinary importance for brands in 2017. Olapic has made five predictions for the near-term:

  • Consumer-led marketing will reach full-maturity;
  • Brands will have more visual, less transactional relationships;
  • Personalization will be a mandate for relevance and loyalty;
  • Brands will rank quality over quantity in their visual content efforts; and
  • Both VR and AR will fail to live up to their hype...for now.

Download this white paper and learn how you can include these ideas into your brand's evolving marketing strategies.


Your Essential 2017 E-Commerce Calendar

All the important dates you need to kick off 2017

Essential e-Commerce dates, events, tips and topics  to get ahead in 2017. Download this calendar as a guide to keep your e-Commerce enterprise prepared for the first half of the year with:2017 with:

  • Winter-proof digital marketing, customer feedback and fulfillment strategies;
  • Springtime product data organization methods and campaign testing tips; and
  • Summer-ready marketplace and search engine optimization tactics.

Fill out the form to unlock your e-Commerce strategy calendar


7 Critical Campaigns For E-Commerce Marketers In 2017

Learn how leading retailers such as Uncommon Goods, ThinkGeek and Club Monaco deliver customer-centric emails that foster loyalty, win back shoppers and boost revenue. Download this white paper to unlock 7 key campaigns that every e-Commerce marketer needs to implement in 2017, including:

  • Welcome Series;
  • Cart Abandonment;
  • Browse Abandonment;
  • Birthday;
  • Loyal Customers;
  • At-Risk Shoppers; and
  • Win-back.

Fill out the form to uncover 7 strategic email campaigns


Vertical: The Future Of Video

Learn how leading retailers such as Urban Outfitters, J. Crew and Forever 21 harness the power of vertical video. Download Vertical: The Future Of Video and get valuable tips including how to:

  • Drive revenue with compelling, actionable content;
  • Build trust and authenticity through shared stories; and
  • Increase audience engagement when you align the brand with a lifestyle.

Fill out the form and unlock the power of vertical video.


The Essential Guide To Personalization

Improve Business Results With Relevant Experiences, Every Time

Are your personalization strategies up to par with leading retailers such as Office Depot and Johnston & Murphy? Download The Essential Guide To Personalization: Improve Business Results With Relevant Experiences Every Time and learn how to:

  • Bust four common myths of personalization;
  • Establish meaningful, measurable benchmarks;
  • Evaluate potential personalization partners; and
  • Achieve true 1-to-1 personalization.

Fill out the form to unlock the power of personalization.


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