In 2021, consumers kicked off their fuzzy slippers and slipped into real shoes and face coverings as they returned to in-person shopping.
But those fuzzy slippers didn’t completely go to the back of the closet. Consumers are still doing a large share of their purchasing through digital channels, and much of the growth in digital commerce is expected to stick for the long term. That means the pandemic-induced shift to digital is moving to a new phase of digital innovation, especially as the line between online and in-person continues to blur.
There are several trends to watch in the coming year, including new ways people are shopping and paying and innovative strategies for how retailers are reaching consumers and providing different experiences for them.
Find out what which retail trends you should pay close attention to in the coming year, including:
- Commerce evolution;
- Experiential retail;
- Consumer privacy; and
- Purposeful buying.