As many as 82% of customers leave retailers due to poor service or product satisfaction issues, so the good news is that these are fixable problems. Retailers seeking those “lost” customers who are most open to win-back efforts should focus on those that have left because of prices. Additionally, retailers can use an RFM (recency, frequency, monetary) analysis to determine which shoppers are the most valuable.
Discover key strategies to winning back lapsed and abandoned consumers this holiday season, as well as tactics to keep them once they return, in this infographic from Fundera.
Source: Fundera.
