Customers expect quick delivery for products ordered and paid for online. But what happens if the customers enter their contact information incorrectly? Poor contact data often leads to delivery failures, which, in turn, leads to unhappy customers.
Retailers can avoid this problem by validating all customer contact data, including email, postal address and phone numbers. With accurate contact records, retailers also can improve user experiences, maintain a better brand reputation and gather greater insight into customer behavior.
If you would like to learn more about the importance of high-quality, validated customer contact data, fill out the form below to download the E-book, titled: Three Reasons Retailers Need Valid Contact Records. To gain even more insight, check out the companion pieces to this white paper: No Return To Sender and 4 Ways Retailers Can Improve Customer Centricity.