The Uplift Advantage: How Retailers Have Become Smarter About Contacting Customers—And Are Driving Results

To effectively reach the most persuadable groups of customers, retailers need to embrace new approaches to analytics and marketing.  Uplift modeling can help businesses gain focus on the targets that really matter. Many retailers could be saving money and improving performance on cross-sell, upsell and loyalty campaigns running right now – simply by doing a better job of targeting specific customers.

Titled The Uplift Advantage, this white paper explains the purpose, benefits and execution of uplift modeling. In addition to improving marketing communications, uplift programs also can help to better allocate customer service representatives.

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