Some see “unified commerce” as the next evolution of omnichannel, others as the technical underpinnings that make true omnichannel experiences possible. Either way, the end result is to bring the total shopping experience, across every channel, closer to customers’ expectations, and even anticipate expectations they don’t yet have. While this isn’t necessarily a new aspiration for retailers, it has become a necessity.
This Retail TouchPoints special report explores how retailers can begin moving toward a unified commerce future, including:
- The philosophical shift that companies must make to evolve from an omnichannel mindset to a unified commerce mindset, and what that can mean for your customers’ experience;
- The foundational elements needed to create a unified commerce ecosystem;
- A roadmap for organizations to determine their own unique unified commerce strategy and identify the tech that will help them execute on it; and
- Critical keys to success in every unified commerce journey.