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The Ultimate Guide to Customer Support

Customer support has come a long way from the thinly staffed helplines with lengthy ticketing backlogs of old. That’s no way for brands to deal with their most important asset — customers. Whether in ecommerce, consumer tech or B2B SaaS, customer support is integral to the customer experience lifecycle.

This guide offers insights, best practices, and a strategic and tactical playbook on running customer support in the era of the modern consumer. Check it out and learn:

  • Who should be involved in customer support;
  • What your customer support product stack should look like; and
  • How to build internal workflows and plan for escalations.

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