The True Experience Of One: Personalizing The Mobile Shopping Experience

More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience.

Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.

But merchants need help determining the best go-forward plan for mobile, including choices around the mobile site, apps, tablets, SMS and location-based technologies.

This webinar will provide specific strategies for retailers looking to implement the most successful mobile programs. Topics to be covered include:

  • How to personalize the mobile experience;
  • Integrating mobile into a successful omnichannel strategy;
  • Prioritizing mobile initiatives; and
  • The steps to mobile success.




  • Mark Loucks, VP of Channel Development, Certona
  • Debbie Hauss, Editor-in-Chief, Retail TouchPoints

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