Advertisement

The Three Layers Of Effective Location-Based Marketing Strategies

Location-based technology has created plenty of buzz around its potential benefits, but implementation by retailers remains fairly low. The technology was retailers’ eighth-highest digital investment priority in 2016, according to a survey from eTail and RetailMeNot.

The good news is that many forward-thinking retailers do have future plans to invest in location-based technologies. In fact, 53% of retailers want to identify customers when they walk in the store via their smartphones within five years, according to Boston Retail Partners.

This Retail TouchPoints special report illustrates a specific set of best practices for brands aiming to maximize the value of location-based marketing. To help simplify the process, the Location Based Marketing Association (LBMA) has developed a three-layer approach to location-based strategies:

  • Drive Foot Traffic (push messaging, social location, geofencing);
  • Increase Basket Size (beacons, WiFi); and
  • Close The Deal (NFC, payments, loyalty).

Download the report Today!


Download Now

Access Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with and consent to communications from , Retail TouchPoints, corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information on our policies.

Thank you!

Click below to access this resource.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: