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The Social Retail Competition [Infographic]

Social media is critical for customer engagement in today’s retail marketplace. In fact, most retailers heavily invest in Facebook and Twitter.In a review of Average Engagement — which factors in the number of likes, comments, shares and impressions — Target, Walmart and JCPenney are the top three brands consumers interact with on social channels.

 

Social media is critical for customer engagement in today’s retail marketplace. In fact, most retailers heavily invest in Facebook and Twitter.In a review of Average Engagement — which factors in the number of likes, comments, shares and impressions — Target, Walmart and JCPenney are the top three brands consumers interact with on social channels.

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