The Secret to Creating Loyalty Programs That Actually Work

Why do some loyalty reward programs fail and others score a homerun with customers? The number of retailers supporting loyalty programs has grown tremendously over the past few years, but some have truly set the bar for overall effectiveness. This webinar will review some of the top loyalty programs in the retail space, why they are so effective and how they managed to drive customer loyalty through the roof.  By uncovering common characteristics and dissecting successful loyalty strategies by Starbucks, Walgreens and Southwest Airlines, to name a few, this webinar will help you avoid pitfalls, embrace innovation and think beyond the traditional concepts of a loyalty program.

Key discussion points will focus on how the retailers winning the loyalty game are:

  • Offering consumers a seamless experience across the store, the Internet and mobile channels
  • Allocating loyalty reinvestments to the most profitable customers
  • Integrating POS and PIN pad systems to collect and leverage data
  • Incorporating relevant, unique and exciting rewards and services
  • Utilizing best practices such as testing, pilot programs and consulting services





Luc Garneau
VP Strategic Consulting Services


Debbie Hauss
Retail TouchPoints


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