The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020?


In 2020, revenue is critical. And one of the biggest factors contributing to revenue is customer loyalty. 

Research shows nearly two-thirds of consumers say their loyalty is more difficult to maintain than ever before. 

With unlimited choices at your customers’ fingertips today, earning loyalty – and revenue – takes more than a traditional program can provide. 

So how can you increase revenue now while building long-term loyalty with your best customers? 

The answer lies with premium loyalty programs. 

This 2020 Premium Loyalty Data Study: 

  • Explains premium loyalty and shows how these programs differ from traditional ones; 
  • Looks at how these programs increase engagement and build brand advocacy; and 
  • Examines whether consumers would pay to join a program you offer. 

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