The Retailer’s Step-By-Step Guide to Using Enhanced Product Attribution Data 

Is your product taxonomy truly helping shoppers to find what they’re looking for? 

Having the right product taxonomy is the new gold standard in ecommerce. Ensuring closer alignment of product attributes and how shoppers actually describe the products they’re looking for is the key to maximizing retention and order value – and that requires granular product attribution data. 

In this guide, you’ll discover six key ways to use enhanced, customer-centered product attribution data to grow your retail ecommerce business, including: 

  • Optimizing site search with the attributes shoppers are looking for; 
  • Boosting your SEM and SEO; and 
  • Enabling better filers and facets. 

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