The Power Of Personal Recommendations: 69% Of Gen Z Will Take Fashion Advice From Associates

Gen Z’s search for authenticity means this generation’s purchases are often influenced by everyday people: 69% will take fashion advice from associates when shopping in stores. The opinions of the rich and famous have a comparatively smaller effect: only 7% of Gen Z look to celebrities for style inspiration, while 16% are influenced by celebrity endorsements.

This desire for true authenticity carries over to advertising: 62% of Gen Z’ers are more likely to shop from brands that commit to keeping their photos minimally photoshopped. Learn more about how retailers can reach Gen Z via this infographic from Retail Zipline.

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