Advertisement

The New Rules And Tools Of Social Commerce

Social media has become a must-have for retailers of all sizes and categories. The impact of Facebook, Instagram, Pinterest and now even Snapchat is hard to deny: up to 70% of consumers discover products and brands using social media and other digital channels, according to Deloitte research. Conversely, only 30% get their initial inspiration from a branded advertisement.

But finding the most effective tools and tactics for social success vary based on retailers’ target audience, their technology behaviors and preferences, and the role that social plays in these consumers’ day-to-day lives. Not to mention that new platforms always are emerging and networks constantly are rewriting the rules of engagement by releasing new advertising tools and solutions. These elements alone are a lot for the average retail executive to keep pace with.

That’s where we come in. For the fifth year, Retail TouchPoints asked our readers to share their top social media priorities, investments and best practices. These insights not only help us guide our editorial coverage for the year ahead, but also will help you identify the latest social trends and opportunities for your business.

Complete the short form below to get your free copy today!


Download Now

Access Now

By submitting this form I allow my information to be shared with and consent to communications from Retail TouchPoints and . Review our privacy policy for more information.

Thank you!

Click below to access this resource.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: