Social media has become a must-have for retailers of all sizes and categories. The impact of Facebook, Instagram, Pinterest and now even Snapchat is hard to deny: up to 70% of consumers discover products and brands using social media and other digital channels, according to Deloitte research. Conversely, only 30% get their initial inspiration from a branded advertisement.
But finding the most effective tools and tactics for social success vary based on retailers’ target audience, their technology behaviors and preferences, and the role that social plays in these consumers’ day-to-day lives. Not to mention that new platforms always are emerging and networks constantly are rewriting the rules of engagement by releasing new advertising tools and solutions. These elements alone are a lot for the average retail executive to keep pace with.
That’s where we come in. For the fifth year, Retail TouchPoints asked our readers to share their top social media priorities, investments and best practices. These insights not only help us guide our editorial coverage for the year ahead, but also will help you identify the latest social trends and opportunities for your business.
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