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The Marketer’s Guide to Agile Product Content Strategy

Content has always played a crucial role in brand building, and most marketers know why. Content helps establish a brand’s ethos, support its mission and values and reaffirm its value proposition. In the simplest terms, content shows customers how your products and services can meet customer needs, and why your brand is valuable to them. 

While all content works to tell a brand’s story, product content in particular — which includes everything from attributes to specs, images and videos — is becoming more and more crucial to realizing successful retail marketing strategies. In fact, as more consumers rely on digital channels to research, compare and buy products, compelling and consistent product content is key to standing out. 

This white paper will break down the latest trends and requirements in product content marketing for retail and offer tactical advice to set you up for success — even as new channels, apps and platforms continue to emerge.  

Check it out to learn: 

  • How product content connects and converts; 
  • The channels and trends fueling content-driven commerce; 
  • The bottom-line impact of accurate, agile content; and 
  • The missing link in product content optimization. 

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