The Convergence Of Content And Commerce


The majority (92%) of consumers say they trust word-of-mouth and recommendations more than traditional advertisements, according to Nielsen. However, brands also can drive customer engagement and long-term loyalty by creating compelling stories with content marketing.

Want to learn how to create a multi-dimensional experience by converging content and commerce? Download this E-book today! 

A successful content marketing strategy combines several components, including:

  • User-generated content;
  • Editorial commentary;
  • Product tutorials; and
  • Social feedback and word-of-mouth.

Integrating relevant information and resources into the entire browsing and buying journey can create undeniable value for customers.

Complete the form below to download the E-book, titled: The Convergence Of Content And Commerce, to reveal the steps to creating a best-in-class strategy.

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