The majority (92%) of consumers say they trust word-of-mouth and recommendations more than traditional advertisements, according to Nielsen. However, brands also can drive customer engagement and long-term loyalty by creating compelling stories with content marketing.
Want to learn how to create a multi-dimensional experience by converging content and commerce? Download this E-book today!
A successful content marketing strategy combines several components, including:
- User-generated content;
- Editorial commentary;
- Product tutorials; and
- Social feedback and word-of-mouth.
Integrating relevant information and resources into the entire browsing and buying journey can create undeniable value for customers.
Complete the form below to download the E-book, titled: The Convergence Of Content And Commerce, to reveal the steps to creating a best-in-class strategy.