Retailers are seeking more effective ways to use social data to target shoppers based on their interests and demographics. Using data gleaned from Facebook Open Graph, a retailer may learn that the best customers favor specific types of music, restaurants or brands that work with nonprofit organizations.
This infographic, courtesy of Social Annex, shows breakdowns of shopper data and how using that data can help reach the best customers and boost revenue.
Retailers are seeking more effective ways to use social data to target shoppers based on their interests and demographics. Using data gleaned from Facebook Open Graph, a retailer may learn that the best customers favor specific types of music, restaurants or brands that work with nonprofit organizations.
This infographic, courtesy of Social Annex, shows breakdowns of shopper data and how using that data can help reach the best customers and boost revenue.
