As we enter the golden quarter, the shopping season kicks into high gear. Brands and retailers should take the time now to assess their campaigns, make tweaks to improve visibility, ensure consumers have everything they need to convert and prepare for the rush ahead. Investing this time now will help set you up for success for Christmas 2021.
This guide examines seven crucial actions for your holiday preparations this year, including:
- Optimizing product listings;
- Achieving visibility; and
- Budgeting for the season.