Most retailers are succeeding in collecting customer data from numerous channels, but do they have the right tools to analyze the information? Big Data, according to this infographic, can offer retailers an analytical insight into prospective buyers and help identify solutions for the current challenges, such as shopping cart abandonment. Most survey respondents said using Big Data increases the value a business can extract from social-networking platforms (72%) and “is the world’s most precious raw material” (66%).
This infographic, courtesy of Baynote, highlights the advantages available from Big Data and whether or not retailers are prepared to reap the benefits.
Most retailers are succeeding in collecting customer data from numerous channels, but do they have the right tools to analyze the information? Big Data, according to this infographic, can offer retailers an analytical insight into prospective buyers and help identify solutions for the current challenges, such as shopping cart abandonment. Most survey respondents said using Big Data increases the value a business can extract from social-networking platforms (72%) and “is the world’s most precious raw material” (66%).
This infographic, courtesy of Baynote, highlights the advantages available from Big Data and whether or not retailers are prepared to reap the benefits.
Source: Baynote
