Taking Targeted Marketing To The Next Level With Context And Location

It’s no longer effective enough to personalize marketing campaigns based on group or individual shopper characteristics. Today’s smart retailers are using multiple contextual factors to reach the right target audience with relevant messages, including time of day, location, online and offline customer activity and even current weather conditions.

Retailers are discovering that contextual and location-based marketing can be used at multiple decision points along the shopper journey — from shoppers’ initial research, through consideration and comparison, all the way to the purchase decision.

This Special Report features statistics on the impact contextual marketing can have; best practices for integrating context and location into marketing campaigns; and case studies from retailers including Express, TechStyle Fashion Group, Alibaba and Guess.

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