Opportunities for brands and retailers seeking to connect customers with the products they sell are expanding rapidly. New marketplaces, both broad-based and niche, are popping up, as are sales via social networks, livestreaming events and platforms like Google Shopping. Cross-border commerce is also offering access to new, untapped markets.
The first challenge many small-to-midsize companies face in trying to take advantage of these growth opportunities is in managing highly granular product data for thousands of SKUs. Another key challenge, and one with even greater potential rewards, is marrying their product data with customer data — particularly increasingly valuable first-party data — to serve up the right messaging to the right consumer at the right time.
This white paper will explore the product management demands of key selling platforms and identify ways to enrich, optimize and correctly format this data to maximize sales opportunities. It will also dive into the potential benefits of solutions that offer self-service options, which can keep costs in line while still effectively managing complex product data.
- Four common data management challenges;
- How feed management tools help retailers optimize data;
- How to create personalization wins with feed management; and
- How to grow further with product feed management.