Retailers have more opportunities to interact with consumers due to the variety of social media outlets available on the web. Smart marketers are using both open networks — such as Facebook and Twitter — and branded social channels to communicate with customers.
This infographic, courtesy of GetSatisfaction.com, illustrates six stages of the customer lifecycle, and how brands share content with shoppers via social media. In the infographic, GetSatisfaction also shares best practices to help brands and retailers successfully promote their products and services via social networks.
