Connected tech is becoming increasingly important to shoppers: 88% of households own at least one smartphone, and nearly 30% use a smart speaker device. Adoption and usage of home automation products in these households is 152% higher than baseline, and smart watch use is 120% higher.
Retailers need to make using this technology to access their services as easy as possible for the consumer. Enabling voice assistant capabilities will be key to building loyalty with the modern consumer as this ecosystem continues to develop.
For more information about the adoption of smart devices, check out this infographic from The NPD Group.