To be nimble and agile in today’s competitive marketplace, retailers need to quickly identify and respond to shoppers’ needs. This whitepaper will open your eyes to the six parts of the customer journey — want, look, compare, buy, use, share — and the strategies every retailer needs to simplify retail marketing in a complex world:
- Collect, Consolidate and Analyze Data;
- Integrate Marketing and Merchandising;
- Offer a Consistent Omnichannel Experience;
- Deliver Real-Time, Personalized Customer Engagement;
- Measure Marketing ROI; and
- Stimulate Loyalty and Advocacy.
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