Shoppers Share Preferences For Mobile Coupons, Messages And Offers

For this new shopper study, 1,500 consumers shared their preferences for receiving mobile offers, coupons and loyalty information from retailers.

The research revealed that mobile preferences are very personal: every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email. Retailers that respond to consumer preferences are more likely to increase sales and keep customers engaged.

Some highlights from the report include:

  • Both text messages and email work as the preferred ways to send promotional messages, coupons and offers;
  • Consumers value mobile coupons, and will share personal information to receive these offers; and
  • Mobile apps don’t work for consumers trying to access loyalty program information from their phones.

Download the full report now!

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