Retailers have many sources of input available to help make in-store decisions. Information from entrance-counting systems, point-of-sale (POS) and other platforms — along with insight gained through on-the-ground experience, tribal knowledge and gut instinct — have all been useful in influencing traffic flows, product placement and even employee staffing strategies.
What’s often missing is hard data around which particular design elements and merchandising decisions are producing the best customer experience (CX) and driving revenue.
This white paper will offer an overview of the state of in-store traffic analysis and the benefits of deploying a more precise solution, as well as a look at five key CX challenges that can be overcome with more the precise data analytics delivered by a next-gen traffic monitoring system.
