As consumers increase online shopping, shipping options have become a vital part of the overall brand experience. Approximately three quarters (73%) of U.S. shoppers completed a purchase in the past year that required shipping. The majority (77%) of shoppers said they prefer free shipping to fast shipping options (19%), and 49% of consumers said they actually abandoned a purchase due to high shipping costs.
This infographic, courtesy of Pitney Bowes, delves into shoppers’ perspectives on shipping, and how retailers can leverage it as a cornerstone of the customer experience.
As consumers increase online shopping, shipping options have become a vital part of the overall brand experience. Approximately three quarters (73%) of U.S. shoppers completed a purchase in the past year that required shipping. The majority (77%) of shoppers said they prefer free shipping to fast shipping options (19%), and 49% of consumers said they actually abandoned a purchase due to high shipping costs.
This infographic, courtesy of Pitney Bowes, delves into shoppers’ perspectives on shipping, and how retailers can leverage it as a cornerstone of the customer experience.
