All retailers strive to capture and retain loyal customers. But it isn’t easy. In fact, even though members of the average U.S. household belong to 29 loyalty programs, they actively participate in only 12.
It’s tempting for retailers to grab onto the latest new technologies and strategies designed to capture loyal customers. But when it comes to rewards programs, it’s much more important to first build a solid foundation of best practices and proven tactics. Four pillars remain essential elements to loyalty program success and should be mastered before testing new strategies. These pillars include:
- Continuous measurement and analysis;
- Frequent feedback between customers and retailers;
- Personalized messaging to consumers; and
- Easy, frequent and visible opportunities for customers to earn points.
To learn how to build right base for a successful loyalty program, fill out the form below to download the white paper, titled: Setting The Stage For Loyalty Innovation.