Unlike broadcast television, Connected TV (CTV) gives today’s brands a receptive and engaged audience that’s completely measurable and fully targetable. It’s no wonder that the spending gap between linear TV and CTV continues to close as the platform becomes a third pillar of performance marketing strategies.
When CTV ad software is purpose-built for performance, it functions much like paid search and social. Best of all, it easily slots alongside those existing strategies — and covers blind spots from other channels.
In this guide, you’ll learn more about:
- Why CTV is growing in popularity;
- How CTV completes performance marketing strategies; and
- CVT’s halo effect on other ad channels.
