Even though consumers want more authentic engagement with brands, many retailers struggle to develop personalization strategies that resonate with customers and build meaningful connections based on shared values. And as brands seek to deliver more personalized content and campaigns, they must navigate a consumer base that is increasingly reluctant to share personal information with companies.
Identity marketing allows retailers to develop offers and rewards that resonate with their target consumer tribes — particularly with those members who act as advocates within their communities.
Want to add identity marketing into your customer acquisition strategy mix? Check out this guide and get:
- Case studies from brands that are already reaping the benefits of identity marketing, like Lowe’s and Purple; and
- A 5-step framework for implementing an identity marketing campaign.
Download the report now!
